A Content and Publishing Solution
For Today’s Fast-Paced Digital World.
The 100 Companies is the world’s first PR publishing network created by journalists and PR professionals to meet the needs of businesses and readers in today’s fast-paced digital world.
For nearly three centuries, editors and advertisers have controlled the media channels, while PR professionals were left to suggest coverage for their clients. Today, with traditional media outlets downsizing staffs and news spaces and advertising budgets shrinking, meeting clients’ demands for more and better media placements has become increasingly challenging. Veteran award-winning journalist and PR firm owner Chris Schroder realized there was a viable solution to the problem – establishing the first PR publishing platform.
Recognizing the need for a concise publishing platform that harnesses the power of eNewsletters, social media and websites, Chris and the SPR Atlanta team developed The Atlanta 100. Taking into account today’s Twitter-influenced attention span, The 100 network features exactly 100-word articles and exactly 100-second videos on topics of intrigue.
Schroder presented SPR Atlanta’s success with The Atlanta 100 to the PRSA Counselors Academy 2015 and PRSA International Conference in 2016. The response from the attendees was dramatic and instantaneous. Based on their response, The 100 Companies added eight new markets in 2016, four so far in 2017 with many more in the pipeline.
“I enjoy getting the newsletter here in Bogota, thanks to the miracle of electronics. I read this every week. So nice to be grounded in home-fixin’s this way.” – Charles M.
“I love the entire premise of the eNewsletter! I feel like reading through it gives me 10 conversation starters to hold in my back pocket.” – Bailee B.
“This is a million times better than the local daily.” – Bo S.
“Thanks for the distraction. The 100 has become my latest favorite way to procrastinate.” – Jackson H.
“Way to go, catering to our sound bite world! I will look forward to my Thursday’s for Atlanta 100!” – Julie H.
Answers to Your FAQs
In this video library, you’ll learn answers to questions such as “Why 100 words?”, “Why informational rather than promotional?”, “Why publish weekly?”, and “How to develop trend columns with clients?View all FAQ videos